Only good food and love are not to be missed — that's what truly makes life worth living.
There is a kind of fragrance that speaks of life itself.
In the taste and scent memories of Quanzhou, there is one plant that has long dominated the top of the locals’ seasoning list. Unlike regional delicacies tied to specific occasions, its bold and distinctive flavor has shaped the everyday meals of Quanzhou households.
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If Quanzhou is a city you must visit once in your life, then Quanzhou Ginger Duck is a dish you must try at least once.
Aged ginger—known locally as “ginger mother”—is the soul of the flavor. The dish begins with half a pound of ginger slices forming the base, followed by layers of rich spices, and finally, the star of the show: authentic Muscovy duck. After simmering for two hours, the result is a thick, flavorful broth where the tenderness of the duck and the sharp heat of the ginger are inseparable.
With the comforting warmth of ginger embracing every bite, the melt-in-your-mouth duck becomes even richer, spicier, and deeply aromatic.
Rising steam, lingering fragrance — the taste feels as familiar as ever.
So many fleeting memories come rushing back, vivid as the smiles before your eyes, yet stretched long, as if echoing through lifetimes.
Within it all lies the culinary wisdom of the people of Quanzhou: drawing from nature, nourishing the body, and maintaining harmony between yin and yang — this is the essence of life in Minan.
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There is a way of life — and it is called Minnan
In today’s China, cities may appear strikingly similar on the surface — but local cuisine remains a defining marker that sets one place apart from another.
As urban landscapes grow increasingly alike, the true differences lie in the food being cooked between the buildings, and the aromas that drift through the air.
When you find yourself in Minnan, step by step, you’ll begin to notice the beauty and charm of the place — a city where vibrant daily life is always accompanied by an ever-changing variety of distinctive local flavors.
Life isn’t always about grand adventures.
Some may travel far and wide to see the world — but the moment you look back and long for the taste of home, what comes to mind is a vivid scene of everyday life, wrapped in the rising smoke of home-cooked meals.
This is life in Minnan — and it's the most honest, heartfelt feeling it gives you.
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There is a kind of root called "Only those who strive will succeed".
From the perspective of the Central Plains, Minnan was once seen as a marginal and remote land—its rugged terrain made survival difficult, and it was often debated whether it was worth defending at all.
The people of Minnan turned to the sea, driven by the pressure of scarce land and a growing population. But they didn’t just survive—they forged their own path with resilience and boldness.
"Three parts fate, seven parts hard work — only those who strive will win."
This iconic song, with its powerful, soaring melody, captures the spirit of the Minnan people: fearless, determined, and ready to take on the world.
Minnan is a land of sincerity and warmth, where hospitality runs deep. When guests arrive, tea is poured, stories are shared, and soon the table fills with delicious local dishes—a true taste of Minnan’s generous heart.
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Wandering through the streets and alleys of Quanzhou, you’ll occasionally catch a whiff of fragrance in the air — a scent that feels grounded, real, and full of life.
The aroma of food brings mountains and sea together, allowing a rich variety of flavors to flourish and unfold in this vibrant city.
As a cornerstone of Quanzhou’s cultural heritage, incense has evolved beyond something merely tasted or smelled — it has been refined and reimagined into an entirely new art form: incense carving.
Incense carving is both a continuation of China’s incense tradition and a representative craft of Quanzhou’s evolving folk culture.
EastAdore brings together the art of incense, the skill of carving, and the philosophy of harmony between medicine and food, using incense carving to reflect the artistic beauty of everyday life in Quanzhou.
It carries the genetic legacy of a thousand years of Chinese incense culture, while also embodying the practical aesthetic value of modern living.
Starting from Quanzhou, the gateway of the Maritime Silk Road, EastAdore spreads the essence of Chinese fragrance culture, reviving the aesthetic lifestyle of the East for a new era.